This article page is ready as a foundation and can be personalized later with your final structure and examples.
Points to cover
- Spot the signals that justify a redesign
- Avoid a purely visual redesign with no business goal
- Plan the transition without hurting SEO
The warning signs
When design, performance, and conversion start working against the business, a redesign becomes strategic rather than cosmetic.
How to frame the project
A redesign should start with an audit of structure, content, SEO, analytics, and user flows.
Final version later
This page can be fully rewritten once you send the final copy and visuals.